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[Workman plus outdoor wear! ] Interview with Tetsuo Tsuchiya, Managing Director, behind the scenes of transformation and tips for growth


Photo: Tsuchiya Tetsuo Born in Saitama Prefecture in 1952.Graduated from Tokyo University.He has served as Deputy General Manager of Corporate Planning Office at Mitsui & Co., Ltd. Joined Workman in 2012. "Marketer of the Year 2019" Grand Prize with the hit of "Workman Plus". 67 years old.

《Presenter》 Tetsuo Tsuchiya, Managing Director, Indispensable for Growth

Workman (Shibamachi, Isesaki City, President Hideyuki Obama), the largest workwear sales chain in Gunma Prefecture, has outdoor and sports ... Read more

From PORTALFIELD editorial department
The topic of "Workman" has become quite familiar to everyone who is interested in mountaineering and the outdoors.

This interview introduces interesting episodes leading up to the current hit, but of course, perhaps one step ahead of what is presented here should already be considered.

What kind of impact will it have on us in the future "first in Japan"? Not only the expectations of new products, but also the whereabouts of management methods.

 Jomo Newspaper News

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