Portal field news

Portal field news

in ,

🧳 | MOZU, which is a hot topic on SNS, is the first ever "Kobito no Odonya" to appear at the Daimaru Tokyo store prior to this exhibition.


MOZU, which is a hot topic on SNS, will be the first in history to appear at the Daimaru Tokyo store prior to this exhibition.

If you write the contents roughly
The interior of the beef bowl shop, which was also named "Miniya", is not only the interior, but also the seasonings and bowls placed on the table, so that you can see the customers sitting and chewing on the beef bowl until a while ago. It seems that it is a work.

"Mo ..." by artist Mozu, whose miniatures that realistically reproduce everyday scenery are attracting attention on SNS. → Continue reading

 My Navi News

Mynavi News is a comprehensive information news site with more than 100 categories updated daily. It consists of the latest news and analysis reports and columns from a wide range of genres such as business, digital, lifestyle, and entertainment to niche categories such as management, technology, railways, and cars.

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

    Gyudon shop

    beef bowl

    beef bowl(Gyudon,English: gyūdon) Is sliced ​​thinlybeefonionEtc.Soy sauceStewed sweetly with, etc. and served in a bowlfoodPut onJapanese cuisineIs[1].

    With the remnants of the sukiyaki bowl below,ShirakiSometimes cooked together. As another nameBeef meal(Gyumeshi)Beef riceThere is (gyumeshi)[1][2][3][4][5].


    Gyudon isBeef potTheBowl of ricefoodThe original dish used for cooking was called "gyumeshi" at the time,Meiji EraWas born in[3][4].. The name "gyudon" is Yoshinoya1899It is said that Eikichi Matsuda, who was founded in (Meiji 32), named it.[6].Sukiyaki bowlAre also considered similar. From the remnants of Sukiyaki, Shirataki,Baked tofu,LeekThere are stores that store things like[7]In the big beef bowl chain,onionOften only the passenger can carry it. Also, depending on the taste of the person who eats,Red ginger,seven spice blend,Raw eggSometimes used as a side dish[1].

    Gyudon is often seasoned with soy sauce,Kobe LamputeiReleased on January 2010, 1 by Japan for seasoning the first "Shiogyudon"saltI'm using a sauce[8][9][10].. Kobe Lamputei also offers "miso beef bowl" for a limited time, soy sauce, salt,miso"Gyudon 3 Brothers Strategy" developed in 2010[11].. Besides this, beefBake recipeEven in the menu that adopts, it may be treated as a range of beef bowl, in which case it is called "gyudon"Tokyo powerLaunched this as the main product[12][13][14]..However, Kobe Lamputei has closed the beef bowl business, and the scale of Tokyo Chikara Meshi has been significantly reduced (described later).


    Beef bowlOriginThe food corresponding to is beef hot pot,1862(Bunkyu2 years)YokohamaIrifune Town OfJapanese cuisine tavern"Isekuma" is said to have opened half of the store and opened Japan's first beef pot shop[3][15].BakumatsuからMeiji EraEarly beef was stiff and had an animal odor, and the Kanto beef pots in KantoAutumn leaves(venisonAlias ​​of) similar to the pot, the ingredients are beef (thin sliced ​​meat was not established at that time, and sometimes sliced ​​meat was used).LeekAlonemisoThe mainstream cooking method is to simmer or stir-fry with tailoring[16][17][18], LeekFive pointsSince it was cut to a length of about 16-17 mm in one half, the onion of the ingredients was sometimes called "five minutes" in the early Meiji era.[4].. Of the Meiji eraCivilizationSpread the habit of eating beef,Tokyo-ShibaToForeignerForMeat processing plantIs completed[19]As the meat quality improves due to such factors, the seasoning in the Kanto region begins with misoSoy saucesugarCompoundedSauce(Subordinate) Became mainstream[18].1877In the 10th year of the Meiji era, there were over 550 beef nabe restaurants in Tokyo, which were all the rage.[18].1887By the time (Meiji 20), beef andVegetablesBesidesShirataki,tofuBegan to be used, and the onion was cut into pieces.ZakuThe word "Zaku" is also a general term for all ingredients, and the beef nabe that is boiled with many of these is Kanto-style.SukiyakiBecame the prototype of[4][19].

    As mentioned above, the beef bowl is based on the original dish of beef pot over rice.[3]At that time, it was called beef rice or beef ricethe 1890sWas released in Tokyo and was in Tokyo at this time,KeihanWas not in[4]. afterwards,1899Was founded inYoshinoyaGyudon is a similar dish, and was called the "beef hot pot bukkake" at that time and is the main customer.NihonbashiWas loved by the people of the river bank[20][21].Asakusa,(I.e. OfHirokojiGyudon in the whole areaA stallThere are a lot of "Kamechabu"Commonly knownWas also used[4][22].. The expression of kamechabu isFurukawa Roppa OfessayCollection "Lappa's GriefHas appeared in[23].TaishoからShowaIn the early days,BraisedAs a street food usingAsakusaIt is said that it was popular and saw full-scale completion[24].. The ingredients used at the Yoshinoya continued from the Meiji era to the Taisho era, similar to the beef hot pot, but there was a growing demand from customers for "especially wanting to enjoy beef and rice together", and the pursuit and evolution of it , It changed to the content that is specialized in "enjoying beef and rice together"[20].

    Beef meal was supposed to be the food of the lower class,Great Kanto EarthquakeThe image changes drastically. Shortly after the earthquake, many stalls and open-air stalls appeared to satisfy the hunger of citizens, and the most popular one was the beef bowl restaurant.192312/10The "Yomiuri Shimbun" in the article headlined "Gyudon, which was eaten by raising the whole world," and conveyed the prosperity of Gyudon that everyone eats. Gyudon is a bowl that is cheap and voluminous, and can be easily eaten, so that it can be eaten by the upper class people, and the lover of Gyudon has expanded.[25].

    The Yoshinoya made beef bowl, which was a local food in Tokyo.1973からFast foodAsFranchisechainBy deploying[26]It has become popular nationwide.afterwards,Yoro no Taki,Matsuya,Sukiya,Nakau,Kobe LamputeiFollowed by others and developed a chain of beef bowls (beef rice) ("Yoronotaki" had temporarily withdrawn from the beef bowl but was revived in 2017).1993At that time, the Daiei GroupKobe Lamputei EbisuWhen Yoshinoya of the Saison Group immediately opposed when the first store was announced, the Yoshinoya Ebisu station square store was opened next to two stores.

    Services and characteristics of beef bowl stores

    Each beef bowl chain prepares a take-out container, which is also sold as a "gyudon lunch." In addition, when ordering, there are cases in which, depending on the taste of the customer, such as "tsuyudaku", is provided for free or for a fee. This is a special service that can handle only the contents specified by manuals by chain stores.[27].. Yoshinoya calls this "special order"[27].. However, this is a service that is not specified anywhere in the store. The general notation of the size varies depending on the chain store, but at the three major gyudon chain chains, from the one with the smallest amount, it is classified as "small (mini)", "normal", "large", "special". (The unique size of the store is sandwiched between them).


    Tsuyudaku is a type of beef bowl that is designated as a serving, and is a sign that refers to a state in which a large amount of soup (tsuyu) is used. To add a little bit of soupWithout soup(Soup sliced) Is called. In addition, there is also a word that refers to a state in which more soup is served. Occasionally, there are rare people who increase the amount of "duck" to make the amount of soy sauce very large, such as "Tsuyu dakukuku...". There is a theory that "daku" is a muddy "taku" of "a lot" and a theory that "daku" is a shortened onomatopoeic sound.[28].

    The origin and spread of the word "tsuyudaku" is said to have begun to be used as a slogan (a sign) used for communication between shop assistants in order to briefly convey the order to the kitchen in the 1950s, when there were many regular customers who asked for soup. , Became popular in the mid-1990s, and was able to eat gyudon around 1997.High school girlIt became popular and spread at a stretch[28].

    For the shop side, since more soup sauce will be offered at the same price as a regular order, the cost per item will increase. One gyudon chain store says that the cost increase due to simmering will increase to several hundred million yen per year[29].

    At Yoshinoya, Sukiya, and Matsuya, when you order a simmering beef bowl lunch, a sticker printed on it will be printed on the bento container, so you can distinguish which simmering beef bowl lunch you need without opening the inside.

    Green onions

    Negida-ku and scallions are a type of sizing specified in a beef bowl.onionWith a large amount of onions, the onion is the state without onions. As of December 2007, Yoshinoya has finished accepting orders for lots of scallions and without scallions, except for some stores.[27][29][30]But later revived. Then Negidaku was charged as a new menu. Sukiya and Matsuya can order both green onions and green onions[27].

    Increase/decrease in ingredients

    Although not displayed on the menu, some toppings and the amount of main ingredients may be changeable for a fee or free of charge. At MatsuyaFukugami picklesThe amount ofsalad OfcornCan be pulled out[27].. In Sukiya, some of the past limited-time menus exist in the form of "hidden menus", and the beef bowl "King" (940 yen, the amount of meat is 6 times the average size, the amount of rice is 2.5 times). And, "Petit" (130 yen, about 4% of the average quantity) can be ordered only with in-store meals[27].. If you want to eat more meat at Yoshinoya but want less rice, you can order a large serving and order less rice (large head)[27].. At the Yoshinoya, the "Head of the Head" is now the official menu.

    Regional characteristics

    As a regional characteristic of the gyudon chain, Yoshinoya, Sukiya, and Matsuya compete in the Kanto area with hundreds of stores,Shikoku・The most Sukiya in the Kyushu area, and more than twice as many stores as Yoshinoya in Shinetsu and Hokuriku[31].. In the trend of metropolitan areas, the number of stores that Matsuya has left in Tokyo is one, and the number of stores in Osaka that is a combination of both Zensho Group Usa and Sukiya is a little out of reach.[31].. In addition, there are also cases in which beef bowl lunch boxes are sold by opening as a tenant at an event venue.

    Miso soup

    Miso soupThere are many stores that charge a fee, but there are also stores that offer a free miso soup service only for in-store meals.In major chains, it is carried out at all Matsuya stores (excluding take-out beef rice), all Tokyo Chikara-meshi stores (excluding take-out beef bowl), and some Sukiya stores (Akasaka XNUMX-chome store, etc.).If you pay, you may be offered pork soup or freshwater clam miso soup by raising the price.

    Main beef bowl stores and restaurants handling beef bowls

    Yoshinoya and Sukiya are the only companies operating in all 47 prefectures. In the 2000s, there were some people who saw it as the "second-strong" era of Yoshinoya and Sukiya, considering this situation, the distribution of stores in each area, and sales.[31].. However, since Matsuya often participated in the price competition that occurred after the latter half of the 2000s, three companies, Sukiya, Yoshinoya, and Matsuya, said,[32]"The Three Houses[33]Is recognized as a major chain[34][35].the 2010sAt the beginning of the year, we launched the Izakaya 270 series of low-priced izakaya chains.Sanko Marketing FoodsEntered the beef bowl market in June 2011, with "grilled beef bowl" as its main menu.Tokyo power”Has a presence as a new force[36]However, it ended in a transient boom,2014Have let go of 8% of directly managed stores[37].

    In the beef bowl market, demand was stable as a daily meal, new families were introduced, and low-price business formats were strong with the support of consumers. Market is expected to grow[14][38].


    Ltd.Yoshinoya HoldingsSubsidiary of. Beef bowl is the first chain store to develop beef bowls as fast food, and is synonymous with beef bowl restaurants. For many years it was the largest store in the industry, but in September 2008 it was overtaken by Sukiya and fell to second place.[33].
    Ltd.Zensho HoldingsOperated by a subsidiary company Sukiya Headquarters. All stores are directly managed. In June 2006, Matsuya surpassed Matsuya and moved up to 6nd place, overtaking the well-established Yoshinoya in September 2, becoming the industry's largest number of stores.[33].. In addition, in FY2009 domestic sales surpassed Yoshinoya[39].
    Matsuya Foods Holdings Co., Ltd., a subsidiaryMatsuya FoodsAt a chain store operated by, the name "gyumeshi" is used instead of "gyudon". The percentage of curries and set meals may be high,BSEImpact was limited[40].. Only in-store meals are served with beef rice, curry, set meals with miso soup free of charge. In terms of the number of stores, it was overtaken by Sukiya in June 2006 and fell to the third place.[33].
    A gyudon chain store from Osaka that has been focusing on non-gyudon menus such as udon and oyakodon since early times, and its ratio is relatively high.2006Became a consolidated subsidiary of Zensho Co., Ltd. (currently Zensho Holdings Co., Ltd.). At this time, it was rumored that Sukiya of the same group would absorb it in the future, but Zensho highly appreciates the name recognition and uniqueness of the menu in Kansai, and in parallel with Sukiya, it is a brand. Will continue to exist, and there are no plans for absorption and integration in the future. Gyudon was discontinued once in 2014, but revived in 2015.
    Tokyo power
    Ltd.Sanko Marketing FoodsOpened its first store on June 2011, 6, and operated more than 9 stores at its peak, but the maturity of know-how could not keep up with the rapid expansion, and customers were separated, and the store network was reduced and reorganized. In April 1, 130 of the 2014 stores will be split and transferred to the new company "Chikara Meshi Co., Ltd." The company has changed its store format, and the number of stores offering beef bowls has decreased to less than 4 in Japan. Rumors of the closure of all stores spread online in May 88, and the company has made negative comments. After that, it decreased further to 68 stores as of September 20.
    Expands only to Kawasaki City and Okinawa Prefecture. The business owner also manages Yakiniku chain store "An-an".
    Yokohama family
    As of 2016, the only existing store is Ageo.
    Kura Sushi
    Kura SushiOperated by a stock company.Conveyor belt sushiAlthough it is a chain store, we are also developing and deploying side menus other than sushi, such as ramen, curry, udon, and bowl items, and started selling beef bowl on November 2016, 11.[41].
    Hanamaru Udon
    Began providing as a subsidiary of Yoshinoya. Currently, similar products are sold under the name "beef rice".
    Yoro no Taki
    Since 1977, some stores have been offering beef bowls during lunch hours when it is difficult to open a pub. In the 1980s, it was a well-known beef bowl chain along with the Yoshinoya, and was popular as "Yoro beef bowl".After that, the menu was abolished, but it was revived in November 2017.
    Japanese food
    From 2020, we will offer "Beef Uma Boiled Rice Bowl" for takeout only.

    Former chain etc.

    Tatsuya (former name: Tatsuya)
    Founded in May 1969, it was a chain that opened in Tokyo such as Ginza, Nihonbashi, and Jimbocho, but as of 5, only the Shinjuku store.
    Taro Gyudon
    Although it was a chain operating in Tokyo, as of 2020, it is only the Myogadani store.
    AkihabaraOnly one store.Long-established storeFamous as.

    Chains and restaurants that once used beef bowls

    The originator of the so-called Karyu. It had been operating in Tokyo, but it went bankrupt, and now the store with the logo is left out of the store at that time.Oi townOnly one store. The taste was subtly different from that time because it was reproduced by the owner[42].
    Kobe Lamputei
    Subsidiary of Mac Group (formerlyDaieiSystem → Mitsuiwa). The name comes from the image of the lights of Kobe and Rampu, the birthplaces of gyudon.[43].. The shop name is "Kobe", but the store development isKanto regionStays in. All stores will be closed by July 2015 (the corporation itself remains as a company that operates ramen shops).
    Gyudonya Sakai
    Yakiniku(I.e.Was the first store on October 2008, 10[44]Opened and opened several stores, but withdrew in just a few years.
    Grilled beef bowl shop
    Grilled beef bowl shop.Pepper food serviceWas the first store on October 2008, 4[12]Opened and opened several stores, but withdrew in just a few years.
    Maid Ookini Cafeteria
    Other companies in the chain sold "Gyudon no Gyudon" as a menu for directly managed stores for 300 yen during the period of 280 yen level from December 2008, 12[45].
    Yamada Udon
    Gyudon was offered as a part of the bowl menu.
    More and more
    It was run by "Tomonobu Foods" established in 1980. In August 2009, the store was shut down and the company went bankrupt due to overtime work. They served beef bowls and bowls (morning set meal, curry, etc.). In 8, there were about 2003 stores in the Kanto area (Tokyo, Kanagawa, Chiba) with the name "Dondon", but after reducing the scale, it was renamed "Passion of passion, Dondon" from 17. Has opened stores (2011 stores in 2012). In 14, Yushin Co., Ltd. took over the business.
    Gyudon specialist
    It was deployed in Kochi Prefecture.
    The first store opened at the west exit of Ikebukuro on February 2018, 2 under the management of Yoshinoya's subsidiary Starting Over. Closed in February 27.

    Reference image

    Effect of BSE in beef bowl shop

    • 2004(16)
      • 1/1 -Yoshinoya suspends sales of beef bowl specials. Alternative menuPork bowl, Started selling salmon roe rice bowl, chicken rice bowl, etc., and started selling morning set meal all day. Also, some stores, mainly in Tokyo, are closed at midnight and year-end and New Year holidays.
      • 1/18 -Nakau stopped selling beef bowls at some stores. Other beef bowl chains have new and alternative menus. However, if this situation continues, there is a possibility that the beef inventory will run out around February of the same year.
      • 2/2 -Nakau's beef bowl sales were completely stopped. First discontinuation in major chains.
      • 2/5 -Sukiya's beef bowl sale is completely stopped.
      • 2/11 -The menu of Yoshinoya's beef bowl sale cannot be changed due to a contract with the first store Tsukiji storeRacecourse,Boat raceCompletely canceled except inside.
      • 2/13 -Major companies also stopped selling Matsuya's beef bowl until the end (20043/10 - 3/31(Special sale at some stores during the period), from four major beef bowl chain companiesGyudon disappearsIt was an abnormal situation.
      • 2/19 -Kobe Lamputei initially planned to suspend beef bowl sales at the end of March of the same year,Australian beefSince the number of stores is small compared to other beef bowl chains mainly in the metropolitan area, it announced that it will continue to sell beef bowl after April.[46].
      • Mid-February-Gyudon Taro shows his policy of continuing to sell gyudon,American beefWill be temporarily stocked in beef bowl from mid-February豚 肉Mixed (mid-February-mid-March of the same year)Australian beefWe have taken steps such as switching to and price revisions.
      • 4/1 -Kobe LamputeiAustralian beefAnd changed the price to continue selling beef bowl[46].
      • 9/17 -At SukiyaAustralian beefTo resume beef bowl sales.
      • 10 -At MatsuyaChugokuUsing beef produced, resume sales of beef sushi (later changed to Australian production).
      • 12/2 -At almost all Yoshinoya storesAustraliaReleased “Beef Yakiniku Bowl” using beef.
      • 12/7 -In all Nakau storesAmericaFrom Australia,MexicoReleased "Gyu-Kalbi-don" using beef from production.
    • 2005(17)
      • 2/11 -The Yoshinoya limited revival sale of beef bowl was done for one day (1 million meals nationwide).
      • 2/15 - 2/19 -In Nakau, the limited revival sale of beef bowl was held for only 5 days. Nakau then resumed beef bowl sales using Australian beef during the same year.
      • 4/29 - 5/8 - OsakaSuminoe Ward-Intex OsakaYoshinoya's beef bowl is sold using Mexican beef only at the venue of "'05 Food Expo Osaka" to be held at (1 meals a day, beef bowl lunch side-by-side one 2000 yen).
      • 12/12 -Conditionally lifted import ban on American and Canadian beefWikinews.. In response to this, it was reported that the Yoshinoya will resume selling beef bowls in about two months, but Sukiya expressed concern that it would not use it for the time being due to safety concerns.
    • 2006(18)
      • 1/18 -Yoshinoya received the embargo on American beef and said that he could secure a certain amount of beef to sell,2/11から13 daysWe decided to sell the gyudon revival limited to. It is also suggested that it will sell for a limited period after March.
      • 1/20 -It has been pointed out that American beef is a dangerous site where BSE pathogens are accumulated, and it was found that the spinal column (cough cucumber), which must be removed during import, was contaminated. The Japanese government immediately issued measures to make American beef completely embargoed again.Wikinews.. In response to this,1/21, Yoshinoya announced that it will postpone the above-mentioned Gyudon revival sales for the time beingWikinews.. After that, on July 7, the Japanese government decided to restart imports only at facilities whose safety was confirmed.
      • 9/18 -Yoshinoya resumed the sale of beef bowls as "Gyudon Easter Festival" from 11:100 with 1000 million meals limited (about XNUMX meals at each store). There is a line at each store even before openingPress companiesMokoCampaignWas picked up all at once. This day's sales are only regular (380 yen) and large (480 yen). As a part of the campaign, two types of orange and white (one for each beef bowl) "Gyudon Revival Original"TenuguiWas distributed. After that, the brand name "Gyudon Festival",10/1から5 days11/1から5 daysLimited to selling beef bowl.
      • 12/1 -Yoshinoya expands the sales of beef bowls from the deadline to lunch time only from 11:15 to XNUMX:XNUMX every day.
    • 2007(19)
      • 3/1 -Yoshinoya expands the sales of beef bowls only during the hours from 11:24 to XNUMX:XNUMX every day.
    • 2008(20)
      • 3/17-20 days -Yoshinoya is selling 1040 hours of beef bowl 24 hours a day at about 4 stores in Yoshinoya nationwide as it has been able to secure the amount necessary for all-day business by developing a source of U.S. beef, which is the main raw material for beef bowl. When restarting after about 1 years and XNUMX month3/17Announcement, 20th of the same month[26].
      • 4/21-23 days - ITOCHU CorporationImported for Yoshinoya in August 2007American beefFrom 700 in 1 boxesSpecific danger area OfspineThe meat of the lower back that had been mixed by Yoshinoya "Tokyo Factory" (SaitamaOtone Town) Found on April 4st,Ministry of AgricultureMinistry of Health, Labor and WelfareAnnounced this fact on the same day 23[26].. The company emphasized that Yoshinoya's beef bowl is safe because the beef in question is not sold to consumers because the factory's check system worked properly.[26], "Because we have a source other than the factory, we have stock of beef and do not review sales for 24 hours" (Yoshinoya HD Public Relations Manager)[47].
    • 2009(21)
      • After the BSE turmoil, the beef procurement cost of the beef bowl use part after the restart of beef bowl sales,American beef Conditional import statusSince the distribution volume is limited, the cost is high.Australian beefCompared with the market price of the same ingredients in 1.5, it is more than double the market price of the same ingredients in 2001, and the difference in the cost depending on the place of purchase of the beef used by the beef bowl chain store is increasing.[48][49][50][51].

    Changes in beef bowl prices at restaurants

    The beef bowl selling price at each chain store has been repeatedly raised and lowered due to rising prices, economic trends, and BSE problems. In particular, when it comes to price cuts, one company is leading the price cut, and other companies are following it.

    • Before 1989
      • 1966The price of Yoshinoya is increased from 120 yen to 200 yen[52].
      • 1975The price of Yoshinoya is increased from 200 yen to 300 yen[52].
      • 1979Yoshinoya price increased from 12 yen to 300 yen in December[53].
    • the 1990s
      • 1990The price of Yoshinoya is increased from 350 yen to 400 yen[52].
      • 1995In January, Kobe Lampute reduced the price of Gyudon (normal) to 1 yen.[54].. However, other companies in the same industry are not following,1996Repeated price increases 7 times from July,1998Return to prices as of 3 in March[55].
    • 2000(12)
      • 7 -Kobe Lamputei, take-out beef don (normal) only 400 yen → 290 yen.
      • 9/27 -Matsuya has opened 8 stores in August of the same year. In commemoration of that, we reduced the selling price of beef sushi (average 300 yen → 390 yen). Initially it was planned for a limited time, but it was continued to be sold as it was popular[56][57].
    • 2001(13)
      • 3/1 -Kobe Lamputei, Gyudon (normal) for in-store meals reduced from 400 yen to 290 yen[58][59].
      • 3/5 -Sukiya, Gyudon (normal) price reduced from 400 yen to 280 yen[57][58][59].
      • 4 -Yoshinoya, 400 yen sale with beef bowl (normal) discounted from 250 yen for a limited time[58].
      • 7/26 -Yoshinoya, western Japan (including Aichi, Gifu, Toyama prefecture) stores Gyudon (normal) price reduction from 3 yen to 400 yen[57][58].
      • 8/1 -Yoshinoya, eastern Japan (including Shizuoka, Nagano, Niigata prefecture) stores Gyudon (normal) price reduction from 3 yen to 400 yen[57][58].
      • 8 -Kobe Lamputei, Gyudon (normal) price reduced from 290 yen to 270 yen[58].
      • August-Nakau, Gyudon (normal) 8 yen → Price down to 400 yen[58].
      • Unknown timing-for small beef bowl chainsTaro Gyudon(Average price of 250 yen → 200 yen) also follows the price cut competition.
    • 2002(14)
      • 2 -Kobe Lamputei, Gyudon (normal serving) price increased from 270 yen to 280 yen[60][61].
    • 2004(16)
      • 2Early-Mid-the above "BSE impact", Nakau, Sukiya, Yoshinoya, Matsuya stop selling beef bowls (excluding some stores), along with the end of low-priced beef bowl.
      • 2/19 -Kobe Lampute announces continued sales of beef noodles[46].
      • Mid-February-Taro Gyudon, showing a policy to continue selling Gyudon,American beefTemporarily from mid-February to beef bowl豚 肉Mixed (mid-February-mid-March of the same year)Australian beefThe price has been increased from 200 yen to 250 yen in parallel.
      • 4/1 -Kobe Lamputei,Australian beefSwitch to and continue selling beef bowls. However, the average price was increased from 280 yen to 350 yen[46].
    • the 2000sMidfield
      • Beef bowls have been revived in each beef bowl chain, but both are priced higher than normal before the BSE turmoil at the normal price of 300 yen level[62](Sukiya-reopened in September 2004: 9 yen, Matsuya-reopened in October 350: 2004 yen, Nakau-reopened in October 10: 390 yen, Yoshinoya-reopened in September 2005: 10 yen)[61].
    • 2008(20)
      • 9/1
        • Kobe Lamputei, Australian beef introduced, Mexican beef introduced, beef don (normal) price increased from 350 yen to 380 yen[63].
        • In response to soaring prices of Matsuya and raw materials, the price of beef messenger (normal serving) was increased from 350 yen to 380 yen (price of some products such as large servings of beef rice is left unchanged)[64].
      • 12 - Fujio food system OfMaid Ookini CafeteriaHowever, the beef bowl was added to the menu and it started to be offered at a regular price of 280 yen.
    • 2009(21)
      • 4/23 -Sukiya is constantly reducing prices from beef bowl (normal) 350 yen and curry (normal) 380 yen to both regular price 330 yen. Along with this, stop the pork bowl[65].. In September 2008, Sukiya outnumbered the Yoshinoya, which had continued to reign as the largest store in the industry until then.[48]Uses Australian beef, which is cheap as of 2009[51], The number of rivals other than those in the same industry increased compared to the time of deflation in 2001, and overwhelming competition[50]Due to factors such as,Buying powerTake advantage of[49]Offensive[48].. As of May 2009, other companies in the same industry are on the lookout.[62]There was also a view that this price cut would be a stimulus and another price cut war would occur again.[66].. As of May 2009, the prices of beef bowls served by other companies in the same industry were 5 yen for Yoshinoya, 380 yen for Matsuya, and 380 yen for Nakau.
      • 11/26-12/3 -Matsuya announces that regular price reduction of beef rice (normal) to 320 yen and pork rice (normal) to 290 yen will be announced on November 11, and will be implemented from December 26[67].. The price of gyudon was below 330 yen (normal) of Sukiya, which was the lowest price at a major chain store at that time. It is the first time in four years that the company has reduced prices outside of the campaign.
      • 12/7 - 11月20日から12月7日まで期間限定キャンペーン(牛丼〈並〉299円)としていたすき家にて、期間中に客足が2〜3割伸びたことから、牛丼(並)の通常価格を330円から恒常的に280円へ値下げと発表、同日午前7時より実施、同時に品質アップも実施[68].. As a result, Matsuya, which had lowered the price in advance, surrendered the lowest price of a major chain store in less than a week, and Sukiya returned to that position. In response to these movements, Yoshinoya expects that the cost of beef purchasing will be high, the quality will be maintained, and even if the main beef bowl is discounted, a significant increase in customers will not be expected unlike before and profitability will deteriorate. He commented, "Currently, we are not thinking of following (permanently) price cuts" due to factors such as the margin of profitability at the current set price, etc., and he was ready to wait for the time being.[48][49][50].
        • In addition to deflation, the fact that Matsuya and Sukiya constantly lowered their regular prices was due to the fact that sales at existing stores were struggling.[69].
      • 12/21 -Nakau revised the price of some products from 11:390 on the same day, and reduced the normal price of beef bowl (normal) from 350 yen to XNUMX yen[70].
    • 2010(22)
      • January 1 to 11-Yoshinoya conducts "gyudon 21 yen discount" campaign for a limited time as part of the 2010th anniversary of the establishment in 111[51].. After the end of the period, the company returned to the normal price and said, "We are not thinking of any (constant) price cuts at all," said a spokeswoman for Yoshinoya Holdings.[51].
    • 2011(23)
      • The campaign was repeated by four major companies for a limited time to reduce the average price to the mid-4 yen level, and it became normal (Sukiya held 200 times, Matsuya 8 times).[71].
      • 11 -Regarding monthly sales of Sukiya, Matsuya, Yoshinoya, and three major beef bowl chains, in November three companies conducted beef bowl discount campaigns, but all three companies fell below the previous year, and repeated limited time discounts for two years It was pointed out that the effects have diminished over time.[34].
    • 2012(24)
      • 松屋が1月9日10時から16日15時まで並盛を240円に下げるキャンペーンを行い、終了後の16日15時より並盛はこれまでの通常価格320円から40円を恒常的に値下げして、新たな通常価格は280円となった(その他牛関連商品値下げあり)。並盛の通常価格にて、松屋はすき家と同額の280円になり、2社が最安値で並ぶ状態となった[72].
      • After March-Sukiya, whose sales and customer attraction effects have diminished due to beef bowl discount campaigns, has a new service aimed at improving the frequency of visits and usage, ``Tokusuki,'' which is a campaign to reduce the price of certain menu items for one month each month. start[71][73].
    • 2013(25)
      • Yoshinoya reduced beef bowl average to 280 yen. Along with this, the sale of beef nabe-don has ended.
    • 2014(26)
      • February 2-Nakau stops selling beef bowls and starts selling "gyu-suki bowls" instead[74].
      • April 4-Sukiyaconsumption taxReduced the price of beef bowls from 280 yen to 270 yen due to the price revision accompanying the tax increase[75].
      • April 4-Yoshinoyaconsumption taxDue to the price revision due to the tax increase, the beef bowl average price was raised from 280 to 290 yen. The price is going to rise contrary to Sukiya.


    Common beef bowlRecipesAs stated at the beginning, "Beef sliced ​​meat and onion cut into appropriate sizeSoy sauce-sugar-sweet sakeStew with seasonings such as, and put it on rice."[76].. "Gyudon no Saray" prepared in advance for cooking is also on sale by each food manufacturer. Also, some people are studying to reproduce the taste of the Yoshinoya at home,Garlic,WineA recipe that uses ingredients that become the point of taste,WebsiteThere are cases where it is open to the public[77].

    At Tokyo Chikara Meshi, which offers a menu of "grilled beef bowls" that uses the grilled cooking method, the meat is cooked in a commercial oven in order to improve efficiency and keep the standardization operation Do[35][36].. The seasoning uses sweet and spicy sauce, and the serving is on riceAmberLaid onion and meat on it[35][78][79].. At the cooking site, a recipe imitating the grilled beef bowl of Tokyo power Karameshi is devised.[80].

    Can be easily cookedretort-frozenThe product "Gyudon no Moto"Glico,S & B,MaruhaSuch asFood makerIn the yayudon chain, there are 3 companies: Sukiya, Yoshinoya, and Matsuya.[81]It is on sale from. The Yoshinoya "Gyudon nogu" was launched in December 1993,BSEDue to the problem, production was suspended from February 2004 to March 2,Net auctionThere was also a phenomenon that it was traded at a high price at[82].. During that period, only frozen products such as "pork rice bowl ingredients" and "beef yakiniku rice bowl ingredients" were released, but after April 2008, some "frozen beef bowl ingredients" were also released.Online Shopping,Co-opHave resumed sales[82][83].. "Sukiya no Gyudon Nogu", which can be cooked in a microwave oven, is a Zensho mail order shop.[84]At home forOnline ShoppingIt is carried out.

    Effects on the human body

    On December 2015, 12, Yoshinoya Holdings had a study of 9 men and women between the ages of 20 and 64, and asked them to eat beef bowls using ``frozen beef bowl ingredients'' once a day for 24 months. As a result, it was announced that health risks did not increase[85].

    Similar dishes

    Stranger's bowl
    Lightly mix chicken eggs over beef, and boil them to make an egg-boiled dish over rice. The dish is called "others' bowl", "Kaikadon" or "gyu-tonji bowl".


    [How to use footnotes]


    1. ^ a b c Koto bank【beef bowl】
    2. ^ Kojien XNUMXth edition [Gyudon]
    3. ^ a b c d About the current state of Japanese restaurants overseas / (4) Origin of cuisine often offered at Japanese restaurants overseas (1/2) (PDF) - Ministry of Agriculture 2006(18) November
    4. ^ a b c d e f Spread of beef From beef pot to beef bowl - KikkomanInternational Food Culture Research Center
    5. ^ Various menus - Matsuya Foods
    6. ^ Shuji Abe and Motoshige Ito (2002) "The Economics of Yoshinoya" (Nikkei Inc.)
    7. ^ Donburi Detectives Edition, Bungei Shunju "Best of Bowl" 208p-213p
    8. ^ Kobe Lampute sells Japan's first "Shiogyu-don" and received a test response last year. Narinari.com 2010/1/12
    9. ^ Kobe Lampute launches "Shiogyudon"-"Taste outside the imagination" Ueno Keizai Shimbun January 2010, 1
    10. ^ Beef bowls and set meal chains "Kobe Lamputei" are now available in all stores in Japan for the first time, "Shiogyudon"! New product FINDER January 2010, 1
    11. ^ Gyudon War Where the wind blows Kobe Lamputei's "Gyudon 3 Brothers" strategy (2/2) -Business Media Makoto August 2010, 8
    12. ^ a b ◇ A new type of beef bowl specialty store, "Grilled beef bowl restaurant" is now available! ◇ -Pepper Food Service April 2008, 4
    13. ^ Sanko Marketing Foods Grilled beef bowl store "Tokyo Chikara Meshi" opened one after another. - Kyodo NewsPR Wire July 2011, 7
    14. ^ a b Sanko Marketing Foods "Yakigyudon" entered the national food market, Sanko Marketing Foods' new challenge (2) - 東洋 経 済 オ ン ラ イ ン 2012/1/6
    15. ^ Beef hot pot (made with miso) (PDF) - Kanagawa
    16. ^ Specialty cooking theory "There is a reason for a pot and a reason for seasoning" - SuntoryGourmet Guide National Edition January 2010 Issue
    17. ^ Osaka Nabe Monogatari: The Civilization of the Nabe: Episode 2 “Sukiyaki” Different in Kansai and Kanto - FoundationOsaka 21st Century Association
    18. ^ a b c Yamasa Sukiyaki Club: History of Sukiyaki - Yamasa
    19. ^ a b Special feature: “Sukiyaki” for the whole family during the year-end and New Year holidays -Nice and comfortable (Tojo gas) Winter 2012
    20. ^ a b [Breaking News] Yoshinoya announces "Beef Nabe Don", a new product that is more reasonable than beef bowls and pork bowls -GIGAZINE September 2010, 9
    21. ^ Yoshinoya can escape 280 yen "gyu-nabe bowl" "losing alone" -J-CAST News September 2010, 9
      Yoshinoya's "280 yen strategy" entrusted to the new menu "Gyunabe Don" / 1 / 2 / 3 -Nikkei Trendy Net September 2010, 9
    22. ^ Taito-ku dictionary "Kamechabu"
    23. ^ "Lappa's Grief"(Furukawa Roppa)- Ⅱ. About food and drink
      6.Praise the boss / 8.From beef to sukiyaki
    24. ^ Iwagoro Matsubara "The Darkest Tokyo" Iwanami Collection[Page number required]
    25. ^ Ryoichi Iino "Tendon Katsudodon Beef bowl Unadon Parent-child bowl"Chikuma Shobo<Chikuma Gakugei Bunko>, September 2019, 9.ISBN 978-4-480-09951-8. 
    26. ^ a b c d Yoshinoya # HistoryThan.
    27. ^ a b c d e f g "Tsuyudakuku" and 6 times the meat "King" Beef bowl chain "Hidden Menu" - J-CAST 2010/10/10
    28. ^ a b "Words that spread from "tsuyudaku"”(Japanese). Words Uncle's words. NHK (September 2010, 12). 2010/12/22Browse.
    29. ^ a b "Nihon Keizai Shimbun] From "NIKKEI PLUS 2008" attached to the morning edition of July 7, 5. The actual name of the chain store in the troublesome part of the article is not listed.
    30. ^ Yoshinoya #Technical terms when orderingThan.
    31. ^ a b c Gyudon chain's power map changed drastically! Why "Sukiya" surpassed "Yoshinoya"-that "great" menu too!-2 -Nikkei Trendy Net September 2008, 11
    32. ^ Gyudon War Where the wind blows Kobe Lamputei's "Gyudon 3 Brothers" strategy (1/2) -Business Media Makoto August 2010, 8
    33. ^ a b c d Graph the change in the number of stores at Gyudon Gosanke (December 2011 version) -Garbagenews.com January 2012, 1
    34. ^ a b Gyudon sales in November, all three major companies are below the previous year's discount commercial method is the limit? -MSN Sankei News December 2011, 12
    35. ^ a b c Entering the national food with "grilled beef bowl", Sanko Marketing Foods' new challenge (3) - 東洋 経 済 オ ン ラ イ ン 2012/1/6
    36. ^ a b Izakaya enter the "Gyudon War"--What's the chance of winning? (1/3) -Business Media Makoto August 2012, 1
    37. ^ Sold 68 stores of "Tokyo Chikara Meshi" Sanko Marketing Foods - Nihon Keizai Shimbun, August 2014, 4
    38. ^ Izakaya enter the "Gyudon War"--What's the chance of winning? (2/3) -Business Media Makoto August 2012, 1
    39. ^ Eating out, eating out, sales of the leading alternation Gusukiya, surpassing Yoshinoya NIKKEI NET 2009/12/4
    40. ^ Fumiaki Hikita (October 2004, 5). “Energetic management of Matsuya Foods that is not defeated by BSE turmoil-Getting customer support with one new menu development in March-". Learn from the business strategy of a spirit company. Fujitsu. 2009/9/13Browse.
    41. ^ The new menu "Kyudon Beyond Beyond" has appeared in Kura Sushi! What is the reality? -Takuya Fukuda, My Navi News, November 2016, 11
    42. ^ The taste of a popular store that is no longer available!A small prosperous store of about 3 tsubo "Ushihachi (Oimachi Station)" -September 2016, 6
    43. ^ Kobe Lamputei # Origin of the company nameThan
    44. ^ Notice Regarding Start of Operation of "Gyudonya Sakai" (PDF) -Yakiniku Sakai September 2008, 9
    45. ^ Maid Ookini Shokudo Thanksgiving Day! "Shokudo no Gyudon" starts selling at 280 yen! - Fujio food system 2008/12/22
    46. ^ a b c d "Yomiuri Shimbun" February 2004, 2(Internet archive)Than.
    47. ^ Impact of suspension of US beef imports by Yoshinoya #BSEThan.
    48. ^ a b c d [Drama/Corporate Defense] Yoshinoya Don't Cut Prices!? The Trial of "Gyudon Deflation"-1 / 2 / 3 / 4 msn Sankei News December 2009, 12
      Yoshinoya “Bitter meat” price cut / 2 SankeiBiz December 2009, 12
    49. ^ a b c Gyudon price cut war, recurrence "circumstances" of Yoshinoya who waits and sees Diamond Online inside Enterprise (Weekly diamondEditorial department) 215th December 2009, 12
    50. ^ a b c Deflation is coming again...but gyudon doesn't sell, cheap bento and eating out compete-1 / 2 asahi.com (Asahi Shimbun) December 2009, 12[Broken link]
    51. ^ a b c d Yoshinoya “Limited time offer” Gyudon price reduction Pay attention to whether to continue after that J-CAST 2010/1/5
    52. ^ a b c Gyudon price (single serving) change (1966-present: 2007 at that time) President Reuters
    53. ^ Management policy at Yoshinoya (PDF) Sennan University Kubo Laboratory, Faculty of Management and Information Science
      Special Feature Learn from the bottom of Japanese companies!-Chapter 2: In 1980, applied for the Corporate Rehabilitation Law and went bankrupt. The end of the loss of purpose msnMoney
      Gyudon Yoshinoya Bankruptcy Showa Rhapsody (55, Middle)
    54. ^ Kobe Lamputei Official TOP> Company Profile> Overview / HistoryThan.
    55. ^ Kobe Lamputei #HistoryThan.
    56. ^ Matsuya Foods 26th Interim Business Report (PDF) Than.
    57. ^ a b c d "Yomiuri Shimbun] From the morning edition of July 2001, 7.
    58. ^ a b c d e f g Mizuho Corporate Bank> Financial and Economic Information> Industrial Information> Mizuho Industrial Survey> "Industrial Bank of Japan Survey" Back Number> Industrial Bank of Japan Survey 305 "Special Feature: Japanese Industrial Trends in 2001"> 11 Food and Dining (PDF) (Internet archive)Than.
    59. ^ a b "World Business Satellite" (TV Tokyo) Broadcast on March 2001, 3Than.
    60. ^ Kobe Lamputei official websiteFrom (Internet Archive).
    61. ^ a b Gen Hirobe (December 2009, 12). “Gyudon also deflation” (Japanese). Nikkan Sports, Tokyo 7th Edition: p. 18, Social aspect 
    62. ^ a b Price Watch: Pursuit/Price Destruction/3 Consumptive War without Prospect Mainichi jp/Mainichi Shimbun Tokyo morning edition May 2009, 5
    63. ^ [News commentary] Signs of change in price increase rush [2] / Major price revision on September 9 Current affairs dot com 2008/8/30
    64. ^ Matsuya will raise prices for many menus such as "Gyumeshi" at once GIGAZINE 2008/8/27
    65. ^ Both beef bowl and curry are 330 yen (PDF) Zensho 2009/4/15
    66. ^ Gyudon War "Sukiya" Pre-emptive price reduction Average 350 yen → 330 yen iza! April 2009, 4
    67. ^ Gyudon's "Matsuya" cuts prices significantly...Major cheapest YOMIURI ONLINE November 2009, 11
    68. ^ Gyudon deflation war broke out, good news for office workers who are lonely! ZAKZAK December 2009, 12
    69. ^ Again with deflation declaration! Bitter beef bowl price reduction battle (1) -Toyo Keizai December 2009, 12
    70. ^ "Matsuya" and "Sukiya" followed by "Nakau" also reduced gyudon GIGAZINE 2009/12/21
    71. ^ a b Sukiya starts a new campaign, Tokusuki, discounting 3 products every month -MSN Sankei News December 2012, 2
    72. ^ Matsuya cuts the price of beef messenger at the same price as "Sukiya" -Sankei Biz January 2012, 1
    73. ^ Sukiya New Strategy ・Starting "Tokusuki" service to develop affordable products every month -Garbagenews.com January 2012, 2
    74. ^ "Nakau" no longer sells gyudon -J-CAST News, April 2014, 2
    75. ^ About the price of beef bowl average after the consumption tax rate increase (PDF) -Zensho Holdings Public Relations Office, February 2014, 2
    76. ^ Today's dishes(NHK) Broadcast on March 2006, 3 "Balance up beef bowl", Broadcasted October 2007, 9 "beef bowl"
      Reproduce the taste of beef bowl at home How to make beef bowl All About April 2006, 4, etc.
    77. ^ Yoshinoya, Jiro, Kentucky at home!? A collection of recipes that reproduce the taste of a restaurant livedoor news 2009/6/4
    78. ^ "Grilled beef bowl" revolutionizes the beef bowl industry? -Weekly pre-news September 2011, 9
    79. ^ “Grilled beef bowl” threatens a major chain!? “Tokyo Power Karameshi” is expanding rapidly [2] -Nikkei Trendy Net September 2011, 9
    80. ^ Authentic! Tokyo power fried rice gyudon - Cook pad 2012/3/17
    81. ^ I tried to compare frozen beef bowl Sangokushi, Yoshinoya's beef bowl, Matsuya's beef rice, Sukiya's beef bowl GIGAZINE 2009/6/23
    82. ^ a b Yoshinoya “frozen” beef bowl revived Sankei Shimbun March 2008, 3
    83. ^ "Frozen beef bowl" revives the taste of Yoshinoya at home for the first time in 4 years J-CAST 2008/3/11
    84. ^ Zensho Online Shop
    85. ^ Beef bowl, if you continue eating for XNUMX months... Yoshinoya announces research results: Asahi Shimbun Digital

    Related item

    For beef bowl stores such as chain stores, see "#Main beef bowl stores / restaurants handling beef bowlsSee section.


    Back to Top