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🌐 | How far does Shinkū Jessica go !? Morning program "Love It! ], The lye continues to be strongly blurred and repulsion


How far will Vacuum Jessica go !? Morning program "Love It! ], The lye continues to be strongly blurred and repulsion

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In addition, behind the flow of provided credits, a horror production that skewers Egami's face three times.

TBS "Love It!" Broadcast on the 4th. ], Vacuum Jessica (Shigeto Kawakita, Gaku) appears.The revenge of the first appearance that burned up ... → Continue reading

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    Fear production

    Credit provided

    Credit provided(Teikyo Credit) is for commercial broadcastingtv setprogram·radioCompanies / organizations that invested in the programSponsorsponsorIt is a credit that is put in to clarify.In the case of TV programsOffer supermarketSometimes called.

    Credits provided in Japan

    Form and insertion location of provided credits

    In the case of radio, it is voice, typically narration such as "I will send / sent by providing XX" (so-calledCradleOrAnnouncement provided) Will be the provided credit (English version will be described later).

    In the case of TV, the sponsor name is displayed on the screen, but the method of introducing the sponsor by voice depends on the length of the purchase slot.[1]..Generally, a certain purchase limit (usually 60 seconds or more) is required to include the announcement of the company name or product name in the provided credit, and if that requirement is met, "I will send it by providing XX". With the announcement of the company name and product name[1]..Furthermore, if the purchase limit is large, a catchphrase may be added in front of the program name, company name, etc.[1]..If the purchase limit is less than a certain length, you will only receive credit without announcing "I will send it / sent by the sponsor you see".[1].

    For program commercials, basically put the provided credits before and after the program[1].

    What is put at the beginning of the program is called "pre-offer".The pre-offer is not always placed exactly at the beginning of the program, and depending on the program structure, it is often displayed some time after the start (in this case, the sponsor's offer start timing is not clear).What is put at the end of the program is called "post-offer".Post-offering is not always strictly put at the end of the program, and there are cases where epilogues are played after the post-offering is played.

    Also, in the case of a program that lasts for a long time, the sponsor may change in the middle.In such cases, the provided credits may be sent along with announcements such as "Up to here (broadcast) is ~" and "From here (broadcast) is ~" before and after the commercial (in the case of TV, audio is accompanied). Put it at the bottom of the screen during the programSupermarketIn some cases, it is processed only by[2][3][4](Many of the programs in the TBS series, and even if they are replaced in the middle of the series, comments are only made on some regular programs and some single-shot special programs. Also, on the Nippon TV, Fuji TV, and TV Asahi series. This case can be seen in the programs, though not as many as in the TBS series. On the contrary, it is rare in the TV Tokyo series programs, and even in the private BS / CS broadcasting, there are very few or almost none depending on the station).As a rare caseTelevision Tokyo Channel 12, Ltd.of"Sunday big varietyIn "", when replacing in the middle, "rollThe credits provided by the "supermarket" were used, but now the credits provided by the "roll supermarket" are no longer used.

    The blue-back version of the figure is often used mainly for programs in the local sales frame.If there is a background, there are continuations of the scene before credit, highlight scenes, still images, etc.[5]..Used in most online programs (until the early 2000s)Nippon TVSome affiliated stations displayed a mixture of credits provided by national sponsors and local sponsors in the program at 19:XNUMX on weekdays.[6]Therefore, there was a station that replaced the background version with the blue background version).Reduced versions may be used for live shows (such as morning and evening news) and when sponsors change during the show.If it is displayed in the center of the bottom of the screen, it may be displayed in two columns (in this case, up to 2 companies can be displayed).In the case of the lower right or lower left display of the screen, it was mostly displayed within the area of ​​the 6: 4 screen until it was completely digitized, but after the digital complete transition, it was gradually changed to the edge position of the 3: 16 screen. Has been done.

    BS Fuji,DlifeThen since the opening of the stationBS-TBSPart ofTBSPart ofFuji Television Network, Inc-Kansai TVThen broadcast from our company (2011/7/1 - 7/23 Analog endDue to space allocation in the announcement), the word "offer" is not inserted even for multiple sponsors.[7]..However, BS Fuji displays the characters "Provided" when displaying in a reduced version.

    Since there are cases where there is no program sponsor for BS digital broadcasting,BS Nippon Television(The program logo is displayed for some programs) ・ BS-TBS (excluding some programs) ・BS Tele-BS Shochiku TokyuIn (excluding some programs), the channel logo is put in the part where the provided credit is inserted to fill in the gap.[8]..In addition, for some programs produced by TV TOKYO and BS TV Tokyo that were not sponsored, the provided credits will be given.MEDIANET PICTURESName (of group companies)TV TOKYO media netVideo software division. CM does not actually flow).

    Sales net program[9]And of TV showsVOD videoSo, although the material that the original provider does not have is used as it is, a service that overlooks and distributes VOD videos of TV programs for free[10]A part ofProvided by one companyIn the program, the credit including the provider company is distributed as it is, and in these programs, the commercials are distributed only by the provider company, so the commercials common to the affiliates are not distributed at all.

    Voice-provided credit

    In recent years, the format of credits provided by voice has been changing for both radio and television, and cases with different expressions and those in English have appeared.

    As an example,J-WAVE-FM802AndWOWOW OfNon-scrambled broadcastExcept for some, the English expression "This Program is (was) brought to you by (sponsor name)." Is used.In some programs, there is also the expression "(program name) will be sent / sent by the sponsor you are viewing" (this method was first introduced in "Mecha x 2 popular!』).

    In addition, Television Tokyo Channel 12, Ltd.Then, when providing it later, there is a program that contains the expression "This program was provided by the sponsor you are watching. Please enjoy (program name) after this."

    In the case of a corner during a program such as news, it is often said that "It is" (corner name) "sent by XX", and in news etc., the credit at the end may be cut.In this case, for English credits, "(corner name). Brought to you by (sponsor name)." Is used.

    * For English introduction, "is" at the beginning and "was" or "has been" at the end[11]Goes in.
    * If only a part of the program (only one corner, etc.) is provided, "This part of the program is (was) brought to you by (sponsor name). "

    Credits provided on TV

    Transition of the times (TV)

    The credit provided in TV programs has changed with the times.The first style isFlipIt was a style in which characters were written on a cardboard board called "Television camera" to fill the entire screen.

    continueSuperimposeA method of displaying white characters on a black background and black characters on a white background using a camera was pioneered.This method has long been used as a standard method even after colorization, but the back isBlue backgroundIt was colored and became a little more colorful.The credit display provided by the blue screen is still visible on local terrestrial stations, but it is rarely seen on key stations.

    Since then, as the functions of the equipment of broadcasting stations have been strengthened, various expressions have been made.For example, instead of using a plain background, the method of printing characters on the video of a program with superimpose is common.

    • Most commercial broadcasters are displayed as "fade in-fade out" (depending on the station, they are divided into fast-moving stations and slow-moving stations).[12][13][14].
    • In the past, there were relatively many commercial broadcasters displaying "cut-in-cut-out",2022/5It is currently decreasing.
    • In the past, there were many patterns displayed as "fade-in-cutout", but as of September 2020, the number has decreased.In the station that was once displayed as "Fade in-Cutout"Nippon TV[16],Fuji Television Network, Inc[17],TV Asahi[18],Kansai TV[19],TV Osaka[20],BS Nippon Television[21]etc.
    • Nippon Television's professional baseball broadcast "DRAMATIC BASEBALL"(Terrestrial / CS), slide (horizontal)scroll) The provided credits are displayed on the display.
    • In addition, 2019/11Currently still special programs and large sports programs (FIFA World CupEtc.), but some use animation effects such as "The characters of the sponsor company name fly".
    • In the case of replacement of the sponsor frame provided in the middle of the program (replacement to the next sponsor frame as it is), in most commercial broadcasting stations, the cross cut is switched as it is at the boundary, but in order to clearly show that it is the boundary of the frame, NTV,Asahi Broadcasting TVStations that are erased by fading out and then redisplayed by fading in, such as TBS, TV Asahi, etc., which rotate horizontally (the former has smooth movement and all the characters provided are replaced. The latter is provided. "The characters are displayed as they are, only the sponsor name part is replaced, and the movement like CG is expressed (for a while, it was a cross cut switch for a while after the master update in February 2004). There is also a station.This pattern that rotates horizontally and switches is other than TBSJNNThere is also a place where it is done in the series (the former pattern of switching all isCBC TV, The latter pattern of leaving "offering"Every day broadcasting,RKB Mainichi Broadcasting System,HBCAnd so on).However, at the boundary between local sales and network sales (or vice versa), it fades out or cuts out and then redisplays.
    • In addition, 24-hour TVThen, the CG of the chari T-shirt of the year is displayed in the lower right of the screen, and the provided credit is displayed in the lower right (the sponsor does not read aloud, instead, "From here (to) is provided by ○○ △△ □□" I will send it to you (I will send it) ”). From 2021, it is not displayed in a white square frame in color display.
    • Since the 2010s, it has become more common to blur the background characters and logos while displaying the provided credits (initially, there were many rival company relationships with the providing company, but in recent years it has also been done other than that. In some cases).In the case of the local sales frame, only the blurring process is applied to the stations without sponsors.

    Telop displayed next to the provided credits

    Telops may be displayed up, down, left or right when the provided credits are displayed.If the orientation of the characters is up and downHorizontal writing, In the case of left and rightVertical writingIt is displayed in.In most casesNippon TV-Fuji Television Network, IncIs left and right,TBS TVIs displayed above and below (TV AsahiIn the case of, the cases displayed on the top and bottom and the cases displayed on the left and right are biased)[22].

    Display style

    Credits provided on TV are divided into "one company with one screen" or "multiple companies on one screen" depending on the amount of investment as a sponsor.In principle, if the investment amount is large, it will be given preferential treatment as "one screen and one company", and if it is small, it will be "one screen and multiple companies".

    At some broadcasting stations, mainly the first sponsorGolden-Prime timeThere are cases where the company logo is displayed in color and credited, centering on the frame of the company (which may be displayed in daytime programs such as sports broadcasts).From the end of August 2020, NTV will start at 8:20 on some days including Saturdays and Sundays, 21:22 on Sundays, 23:XNUMX on Mondays, and XNUMX:XNUMX on weekdays ("news zero』) Increased color display, from October 2020Yomiuri TelevisionExcept for some programs produced by affiliated stations ofChukyo TVOf productionWhat is that?], All programs are displayed in color, including those provided by each company and local sales slots (excluding some companies).プロ野球中継Including).From October 2020, 10, some Nippon TV affiliates will also display local programs and local sponsors on the national network in color.[23]..Yomiuri TV has been displayed in color like other affiliated stations since April 2021, which is half a year behind. At TBS, only the first sponsor was displayed in color for a long time (only some programs are provided by each company), but from April 4, all programs including those provided by each company and local sales slots will be displayed as in the case of NTV. It became a color display (excluding some companies).

    Furthermore, from April 2022, all programs will be displayed in color on TV Asahi and TV Tokyo, including those provided by each company and local sales slots (excluding some companies).Also, on Fuji TV, from October 4, it will be around 2018:10 on weekdays ("Live News It!』), Monday 21:22 (the company's leading sponsor, but some are conventional displays) and 22:21 (Kansai TV production), Thursday 23:30, Saturday XNUMX:XNUMX to the first half of XNUMX:XNUMX Yes (excluding some XNUMX-second offers).Depending on the time of day, some Fuji TV affiliates also color the credits provided by some of the sponsors.

    In addition to key stations and quasi-key stations, most of the local stations nationwide will be displayed in color from April 2022 (some stations have been supported since 4).[24]In response to this, all broadcasting stations that were previously displayed in black and white only by some companies have been changed to color display.Depending on the affiliate, the display method of the provided credits and the font of "provided" to affiliated stations are also unified.

    Almost all programs of NTV, Tele-Asa, and Tele-East, as well as some of TBS and Fuji, are credited in the form of openwork carpets on a white background. Some were none).

    In addition, the length of the provided credit frame may change depending on the amount of investment (especially in the case of provided credit with animation effects, etc., it takes extra time for the back and forth movement in addition to the time when the characters are stopped. The number of credit spots offered tends to increase, because if the total length is the same, the time that the characters are stopped will be shorter).

    As a special caseAkita Asahi BroadcastingLocal program "Puapua Venus] InsketchbookWrite handwritten spotted credits to local talentBariton ItoWas read aloud (until March 2010, this method was used).in the pastKin Don! Hacke Yoi laughed!Then, the name of the sponsor is enteredGrand Sumo OfSweepstakesRaise a curtain like a curtain,RingIt was supposed to go around the set and the sponsor name would be up on the TV screen.In addition, CBC TV "Utau Weather Forecast" (early 1980s, when Kowa Leisure Land was provided) has a blue-back card (without announcement) at the end of the CM film that will be broadcast after the end of the main story. rice field.However, immediately after the commercial, normal credits (with announcements) were also broadcast on the light blue blue background peculiar to the station, and it was an unusual situation to repeat the same credits.

    Depending on the program, the commercials are played in the order of the sponsors displayed, so the order is different for each broadcast date.

    In the case of TV TOKYO, the order of sponsors displayed is changed before and after in most programs.

    Differences in handling depending on the broadcast format

    For the credits provided on the TV, an announcement will be made according to the displayed credits on the screen.

    • "(This program <or" this broadcast "or program name>) ○○○○ (product name, company)Tagline,slogan) Will be sent / sent by providing △△ ”(Crown sponsorOr in the case of a special large sponsor equivalent to it)
    • When stating "(This program <or" this broadcast "or program name>) will be sent / sent by the provision of ○○ ・ △△ ・ ◇◇" (Announcement of all sponsorsIf you do.One sponsor-stated when several)
    • "(This program <or" this broadcast "or the program name>) ○○ ・ △△ ・ ◇◇By the sponsor you seeI will send it / I will send it "(Announcement only for specific large sponsorsIf you do)
    • "(This program <or" this broadcast "or the program name>)By the sponsor you seeI'll send it / I've done it "(when treating all sponsors equally).This is often due to the different treatment of sponsors on the internet (although it may be used even if it is provided by one company).

    Also,"The sponsor you are looking atI'll send you / I've done it ","See (sponsor) offerIn some cases, "This program is sent / was sent" and "○○ ・ △△ ・ ◇◇ is sent / was sent" are omitted (especially TV Asahi (news program). (Some late-night programs), Fuji TV (some information programs and news programs in general), Kansai TV (except when first provided), and Nippon TV (commonly seen in daytime and final version news).In the past, there was also a pattern that read out "The offer is XX. (It was.) / It was. (It was.)" (In the early days)Sazae,Rohto Pharmaceutical, the Wild KingdomProvidedUp-down quiz,Quiz derbySuch).the 1980sThe first half "NNN Today's Events(Nippon TV),Asahi Broadcasting until the early 1980s, On CBC TV etc.Provided by each company you seeI will send it to you / I did it. "Also,"FNN News Report 6:00"(Fuji TV) said," Each company you see sent or sent. "1984/4As with other news programs, it has been changed to "Send / sent by the sponsor you are viewing".

    Some of them (due to the characteristics of the program) are limited to news programs and weather forecasts.Fukushima TV) And "It was (was) provided by." (TV Miyazaki,Miyazakihoso,Niigata TV 21,NST Niigata General Television(Excluding some),Okayama Broadcasting), And "by providing a look" (Aomori Broadcasting,TV Wakayama,TV Kumamoto), For the master, use "with the sponsor you see" or "I will send it by the provision of ..." (both)Kumamoto Asahi BroadcastingHowever, the former is on a downward trend, and as of December 2018, ``Solid Monday!』(TBS)), there are cases where the company name is read aloud even if it is provided for 30 seconds, and there are cases where you can get a glimpse of the unique color of each station.AlsoSpot news-Eur-lex.europa.eu eur-lex.europa.eu・ In the preview program just before the main story, instead of broadcasting the commercial, there is a case where the offer announcement with the company catch phrase is made at the end of the program or in the same format as usual (many stations in Tokyo).

    Offer readings and offer indications are ranked by sponsor's offer CM seconds.

    • Provided for 90 seconds or more-(Reading) Catch phrase + product name or company name (Display) Logo with mark including catch phrase * Multiple lines can be used * Color may be used depending on the program or station.
    • Provided for 60 seconds-(Reading) Product name or company name only (Display) Logo with mark * Use only one line * It may be in color depending on the program or station, and it is provided for 1 seconds on some programs of Nippon TV and Fuji TV. However, a logo with a mark including a catch phrase is displayed.
    • Provided for 30 seconds-(Reading) Sponsor you see (Display) Logo with mark * Only one line is used * Some stations cannot be marked * NTV and TBS are in color in principle.In rare cases, it will be in color at other stations (some Fuji TV programs and dramas, some programs, etc.).

    The provided credits are usually inserted at the time of broadcasting at a broadcasting station.In the case of a program that is broadcast on multiple broadcasting stations at the same time, for companies that are sponsored equally by all stations, the supermarket of the provided credits is inserted at the sending station, and the company name is read aloud in the announcement.In the case of a company sponsored only by each station, the sending station sends out without the supermarket of the provided credit, and each station puts the supermarket of the local sponsor in the provided credit frame.Even in that case, the same voice itself is used for all stations, so the local sponsor cannot be read aloud, and the common voice of "Your sponsor's ~" is used collectively for all stations.In this case, if there is no provision or if it is necessary to read the company name aloud at the sponsor's intention, it is accompanied by erasing the voice or replacing it with another screen such as blue background or station ID.[25]..Therefore, depending on the program, in addition to erasing the telop, only BGM, live sound, etc. without provided reading may be sent to the net station so that the provided reading unique to each station can be inserted.Also, as a special caseChiba Television Broadcast(Independent station) Morning information program[26]Then, each corner has a sponsor, and the caster narrates, "I will send it by providing XX, (corner name)" "I sent (corner name) at this time by providing XX", etc. However, there are some that keep displaying the provided credits at the bottom right of the screen during the broadcast of that corner.

    In the simultaneous net program of Nippon TelevisionVisually impairedForMultiplex audio broadcastingAtCommentary broadcastIn the case of the program in which is being performed, until September 2017, even though the first audio was "sponsor's" in the provided announcement, the commentary broadcast was read by the company (with exceptions). From October 9, if the first voice is "sponsor you see", the second voice will announce "I will send / send it by the provision of each company".

    TV Asahi "News station→Hodo Station(Excluding the sports corner as of the first quarter of 2020), Fuji TV "Professional baseball news"(1988/3Until[27]) Is credited to 30 seconds even if each net sponsor company provides a 60 second commercial.2014/UntilAsahi Broadcasting(At that time) production "Welcome to the newlyweds!However, the company that provides the product as a gift to the program participants was provided and read with the above 90 seconds or more regardless of the number of seconds provided, but now it is treated in the same way as other programs.

    Of TBS TVPrime time-Prime timeIt is provided as a crown sponsor, such as a part of the frame, and in addition to the subtitles of the color background, the thin white background "CarpetThere is something to display with (Sunday Theater,A-StudioSuch).Carpets may also be used on all programs on NTV.

    In the anime programUHF anime(EspeciallyMidnight anime), The number of programs offered at the top is gradually increasing, and Kadokawa Bunko's recent work, "<Classical section> seriesAnimated work "Frozen dessert] Is a national broadcast satellite TV stationBS11Each station provides 60 seconds, including Bandai (former company, now)BANDAI NAMCO HD) The co-founder was also involved in the establishment and management of the station, and the first provision frame is an animation-related program (core frame).Anime +It is provided in some frames (including frames), of which "Girls und Panzer] Is due to the program contractProduction CommitteeServe as lead underwriterBandai visual(CurrentBANDAI NAMCO Film Works)byProvided by one companyIt became a program[28].

    Horse racingBroadcast program (Everyone's KEIBA,KEIBA BEATEtc.) "Organizer JRA"Was sponsored by JRA, Japan Racing Association" or "This program (or broadcast) will be sent / was sponsored by JRA, Japan Racing Association" is announced. ..In other public competitions such as bicycle races, boat races, and auto race broadcasts, they are all treated as "offered" as usual.[29], JRA is also a general program that is not a horse racing broadcast program (Uma Navi! ElevenEtc.), it is treated as "offer".

    Private Broadcast Education AssociationProductionEducational programIn the case of, "sponsor (sponsor name)" was displayed until a few years ago, but now the "sponsor" part is "provided" like other programs.

    KBS KyotoSports information program "Tokon! Kyo no Sports"Yomiuri Televisionof"TV doctorWas displayed as "sponsor (sponsor name)".The former was announced in April 2009.KyospoAfter the renewal, it is displayed as "offer" like other programs.The latter also read aloud as "sponsor".Also on the radio, "All Night Nippon』Takes the form of a" sponsor sponsor "who has not intervened in the program content for a long time since its inception, and after reading out the sponsor," With the support of each company, with the support of each company, Nippon Broadcasting System, Yurakucho, Chiyoda-ku, Tokyo as a key station nationwide XX stations (as of the broadcast date) (Number of online stations) I will send it on the net / I will send it on the net. "This reading is read live by the personality, regardless of the talent announcer.

    For radio programsPT frameSome of the programs have "This program is (sponsor),Provided by other companiesI will send it to you / I will send it to you. "Furthermore, on TBS Radio, if all sponsors of the frame are PTs, "This program (time) isProvided by each companyI will send it / I will send it. "

    There was a time when other stations commented that "from here to (to)" was "this time" when the offer was replaced on TBS TV in the past.

    FIFA World Cup(Japan Consortium(Since 2002, when it became a system) For broadcasts and related programs, the credits provided by all JC member commercial broadcasters will be used as a sponsor common to JC.On the back with a soccer ball motif, the tournament logo is displayed before the sponsor company display, and with the announcement "20XX FIFA World Cup (daily / omnibus), this program will be provided by / , The credits rotate and the sponsors are displayed (announcement is the announcer of the production bureau).When replacing sponsor companies such as half-time, there is no reading provided and only the display at the bottom of the screen.For the 2014 tournament, instead of using this common credit graphic, it will be displayed on the sponsor company's display."Program offer"(It seems to be to distinguish it from the tournament sponsor. The provided reading remains "... provided"), and the first sponsor of 1 minute or more has read aloud at the beginning and end of the program, 30 The second sponsor is "viewing sponsor", but at the stage of switching sponsors in the first half and the second half, it is announced as "viewing sponsor" including the first sponsor (also a mini of highlights and related information with JC common sponsor). For programs (including some late-night, early-morning, and evening news slots), only the usual "offer" display credits are available, and all are sponsored by the "sponsor you see" for 30 seconds).Also, with the JC method as wellOlympicThe credits provided by each production station are used for broadcasts and related programs.In each competition, unlike other sports broadcasts, it is prohibited to cover the background with the video of the competition, so the environmental video (filler) of the competition country is covered on the back (Olympic in news and information programs).・ The same applies when dealing with news and topics related to the World Cup).

    Okinawa TV"Hi-Poo ☆ HopIn 』, the sponsor is listed on the board displayed on the set of the program, and when the sponsor reads aloud, the camera concentrates there and it isHi-PooIs reading aloud.

    Asahi Broadcasting revived in 2015 → Asahi Broadcasting Television "M-1 Grand Prix], Several major sponsors were designated as "premium sponsors", and first the premium sponsors were displayed with a color logo with a carpet, and then the regular program sponsors were displayed (excluding some time zones).Except for the ending, the provided reading was "I will send / sent with the premium sponsor and the sponsor you see (○○, ○○)", but in the ending, the premium sponsors are displayed one by one and the company name is read aloud.

    Display of company name by company logo mark

    recently,logoUsed for etc.EnglishAn increasing number of companies are displaying their company name on the provided credits.Mitsubishi MotorsPreviously named the company "Mitsubishi Motors", but now it has changed to "MITSUBISHI MOTORS".The company name is displayed in English, and the announcement may be in Japanese.By the way, Japan Riva (currentlyUnilever JapanBut after a while after changing the company name)Tokyo GasEtc. also display like this.

    Also, until the early 2000s, the credit display of sponsors who did not read out the company name was displayed.CIMost of them were written only with the company name logo with the mark omitted, but now most TV stations have changed to the one with the CI mark and the company name logo.Examples of major large companies that fall into this category are:Toyota,Kobayashi Pharmaceutical,Nissin Food,Japan McDonald'sAnd so on.First of all, at the key stations in TokyoNippon TV,TV Asahi,Fuji Television Network, IncIt was changed sequentially in the order of.after thatTBS,Television Tokyo Channel 12, Ltd.However, although it is being changed sequentially, as of 2008, some TBS and TV TOKI still have only the company name logo (without CI mark) for most companies.vice versaNike Japan,Volkswagen,BMW,AudiPrograms provided by may display only the CI mark.

    In 2020New coronavirusA certain distance away due to the influence of the epidemicSocial distanceIs also adopted by[30].

    Announcements by performers and voice actors

    Credits provided for TV programs are provided by each stationannouncerIs in charge,Entertainment shows-Television AnimationIn such cases, performers and narrators may be in charge of the provided reading.[31]..A period of Japanese TV series "Round and round nine nine] InHiroyuki YabeAfter reading provided byTakashi Okamura"Thank you (Thank you)" was added.Hokkaido TV"What about Wednesday』In the programDirector OfFujimura TadahisaIs in charge.In the case of radio programs, with the exception of local sponsors of national online programs, the personality of the program often provides reading.

    Fuji TV seriesで1987/From every year7[32]ToLive broadcast[33]doingLong time special program"FNS 27-hour TV』In the grand finale of the year4ToFuji Television Network, IncNewcomer who joined the companyannouncerTo "27-hour TV"提供Or co-sponsoredsponsorEach company name is read aloud along with the provided credits.

    Response when tsunami information is announced

    Tsunami informationIf is announced, a map of Japan and the announcement status will be displayed at the bottom right of the screen, and some sponsor names will be covered.For this reason, some broadcasting stations may display correspondingly.

    • On NTV, the word "offer" remains in the center, and the sponsor name is displayed to the left.
    • On Fuji TV, the word "offer" is not inserted, and the sponsor name is displayed in the upper left corner.

    Hiding the provided credits

    Depending on the judgment of the sponsor company, the company name may not be intentionally displayed on the provided credits.Specifically, the cases are as follows.

    • When there is criticism such as "bad program" in the program, there is a risk that the corporate image will be downgraded by inserting the provided credits, or there is a possibility that complaints about the program will come to the company.Criticisms of profane programs have led to criticisms and complaints from sponsors, which seems to be based on a sense of caution in such cases.However, program sponsors are often allowed to dictate the content of the program, which has been criticized as "behavior based on the principle of nothingness" that avoids corporate social responsibility.However, even if it does not appear in the provided credits, the commercial is usually broadcast during the program (especially).KaoThis method is prominent in commercials in Japan).
    • When the program content and the activity content of the sponsor company do not match.For example, in the drama series where traffic accidents are an important factor, the automakers that are sponsored throughout (especially)ToyotaEtc.) may hide the provided credits.In this case as well, the commercial is usually broadcast in the program even if it is not displayed in the provided credits.
    • In addition, when a specific talent appears, the commercial is usually broadcast even if the provided credit is hidden.
    • When the sponsor company or the performer of the program causes a scandal and refrains from advertising.In this case, the commercials in the program are usually refrained.However, it is normal for sponsors to continue to invest in order to continue to secure program slots as sponsors.The advertising time of the sponsor is the public service announcement organization →AC JapanIn many cases, it is transferred to Ad Council Japan and the company donated the advertising space to AC Japan.

    Apart from this, depending on the broadcasting stationWatermarkAnd time out[34](Including custom display), breaking news telop, etc. may be hidden.[35]

    Credits provided on paper media

    HotelAnd long distanceferryIf a movie or video in the hall (onboard) is broadcast and a sponsor is attached to the broadcast, the provided credit may be indicated along with the movie or video in the guidebooklet in the hall (onboard).

    Credits provided in South Korea

    South KoreaThen, the same provided credits as in Japan are displayed.However, the provided credits are for commercial sponsors and are for commercial sponsors.TextNotated only by[36]..Announcers, etc.voiceIs not read aloud.In the radio program, the provided credits are read aloud in the same way as in Japan.Alsothe 1980sUntil aboutVertical writingIt was displayed by.In recent yearsOttogiThe same company, such as, may appear more than once as different brands.This is because it is decided that one display is made for each OA.Until recently, the display method was often displayed at the same center position as in Japan, but recently it is often displayed at the bottom or at the edges.

    Credits provided in Europe and the United States

    The United States of AmericaSuch asWesternWhen reading out credits provided in each country, multiple sponsors are not displayed on one screen as in Japan, and one sponsor is usually displayed on one screen.The display is full color and sponsoredlogoThe mark is always inserted.Also, after reading the sponsor's name aloud, the sponsor'sCorporate sloganIs very often read aloud (eg "This Program is brought to you by" Honda. The Power of Dreams. ").

    Credits provided in other regions

    • Taiwan,Hong KongIn Greater China, such as, the provided credits are not displayed at all.
    • Kingdom of ThailandThen, at the end of the program, it will be played with the program credit.Therefore, there is no provided reading.


    [How to use footnotes]
    1. ^ a b c d e Akira Nakano, "Book 3rd Edition, which gives a good understanding of trends and karakuri in the broadcasting industry," 2013, p. 120. 
    2. ^ It is often seen in news, information / wide show programs, and variety shows.Especially recently, there is a tendency that there are many programs produced by Fuji TV as well as the TBS series (some programs are mainly CS "Fuji TV TWO, But the CS broadcast "Fuji TV One Two Next”Does not display any credit provided regardless of online or local sales).
    3. ^ Rebroadcast and timeshift net and full storyParticipationIn the case of (including the case where a normal regular program becomes a staggered broadcast due to a professional baseball broadcast etc.), it is basically not displayed, but in some programs, it is recorded as it is by receiving a net line and the staggered time. For the convenience of broadcasting, for the credit that appears in the lower right of the main part, if measures are taken to completely hide the part of the sponsor display part by covering it with a square frame containing the program title or the logo of the broadcasting station name (abbreviation). There is also.
    4. ^ In TBS and TV Asahi, the sponsor's logo is rotated to express the replacement of sponsors.Asahi Broadcasting expresses the replacement with the telop of "Providing up to here" and "Providing from here".
    5. ^ The provided credit screen itself and the images, music, pictures, etc. used here are described as "Offer base""Offer back""Offer screen""Provided pictureMay be called.
    6. ^ "Chase』Remains
    7. ^ On Fuji TV, even on regular broadcasts (other than July 2011), "Mezamashi TVIn some parts and some sports programs, the word "offer" is not inserted even in the case of multiple sponsors.Also from the night of July 724 daysaboutFNS 27-hour TVBecause there was, the reduced version is used for all (net sales and Kanto local sales insert the company name in the rectangular frame of the background near the blue background. Local sales other than Kanto are in the same format as normal broadcasting).
    8. ^ BS Japan not only displays as a non-sponsor fill-in-the-blank, but also as a distinction between broadcasting stations.This is mainly to clarify whether the broadcast received in the terrestrial / BS simultaneous broadcast program is terrestrial or BS wave in the reception area of ​​TXN series terrestrial broadcasting.
    9. ^ Delay netAndLocal sales quotaMade by someone other than your own companySimultaneous netTV program is applicable.
    10. ^ Key station-Quasi-key stationSupply overlooked distribution services of affiliates and distribution videos of all servicesTVer.
    11. ^ ShakuThe short former is mainly used.
    12. ^ At each commercial broadcasting station in Hokkaido, Aichi prefecture, and Osaka prefecture, which has five commercial broadcasting lines, all stations display the provided credits with "fade in-fade out".
    13. ^ TV Tokyo series (TXNIn), all stations display the provided credits by "fade in-fade out".
    14. ^ On Yomiuri TV, there was a period before the digital compatible master was updated, and there was a period when it was displayed as "cut-in-fade-out" in the mid-1980s.
    15. ^ in the pastHokkaido Broadcasting(From 1998 to February 2006, analog / digital integrated master update),Sapporo TV Broadcasting(From the 1980s to the March 2006 analog / digital integrated master update),Aomori Asahi Broadcasting(From the opening of the station in 1991 to the renewal of the analog / digital integrated master in October 2005),Fukushima TV(From 1990 to February 2005, analog / digital integrated master update),TV Asahi(From 1999 to February 2004, renewal of the analog / digital integrated master of the current office building in Roppongi Hills),Tokai TV broadcasting(From the start of terrestrial digital broadcasting to the master update in February 2017),讀賣TV broadcasting(Until August 2020),TV set(Until the current office building was relocated in 2006),BS Asahi(About a year since the opening in December 2000),Shizuoka Daiichi Television(From the opening in July 1979 to the master renewal on March 7, 2021) (From the latter half of the 3s to the master renewal on May 9, 1990, "fade in-fade out") Was displaying in
    16. ^ All time zones are in the early 1980s-until 1993 (except for a few shows). From 1994 to 2000, it was done only when the commercial was inserted immediately afterwards (if the commercial is not entered immediately after, it is erased by fading out).
    17. ^ Kawadacho old office building era.There was a time when it was displayed as "Fade in-Fade out" for a while.It continued until the relocation of the Odaiba head office.
    18. ^ Ark Hills company building era. 1986-until 1999.After that, until the operation of the transmission master of the company building in Roppongi Hills in February 2004, it was "cut-in-cut-out".
    19. ^ This pattern has been used for analog broadcasting for a long time since the fall of 1998, but with the introduction of the digital-analog integrated master in July 2009, it is displayed as "fade in-fade out" like digital broadcasting (terrestrial digital broadcasting is December 7). "Fade in-fade out" from the beginning of the month)
    20. ^ When the station opened in 1982-until the master renewal in March 1998
    21. ^ From around November 2011, the display was changed from the "cut-in-cut-out" format that had been used since the opening of the station, but it was changed to the "fade-in-fade-out" format again around March 11.
    22. ^ In the case of TV Asahi / TBS, since it is displayed horizontally up and down, in rare cases, the side telop on the screen (displayed at times other than the provided credits) is displayed instead of the telop displayed at the time of provided credits in some programs. In some cases, credits may be brought in as they are.
    23. ^ Many stations display the same provided credits as NTV, and the patterns depend on the affiliated stations, but basically many patterns display the company name (company logo) on the gray frame and the display at the bottom of the screen. The number is increasing mainly with the notation that puts the company name (company logo) on the white frame.Some stations display the provided credits exclusively for the program.
    24. ^ Some of the sponsor companies do not display in color due to the intention of the sponsor, and if there is no official logo or there is no material for color display, the white characters will be displayed with a black border as before.However, if other company logos correspond to color, it will be displayed on a transparent white background (zabuton) and the same display method as normal color display.
    25. ^ Mainly on NST Niigata Sogo Television "FNN Live News αAnd "" on TV Miyazakinews zero"Is mentioned.
    26. ^ "Morning march just→ →Hapi Happy Morning-Hapimo-→ →Shakit!→ →Chiba Morning Live Morning Konpas"(Current)
    27. ^ After April of the same year, all are treated as 4 seconds without reading aloud by the sponsor. "Sport!"Continued except for some days of the week.
    28. ^ In addition, terrestrial network stations other than the same station (main partners'TOKYO MXIncluding), it was provided by each company centered on the company as before (* regardless of the number of seconds) (Currently, most of the works have the same sponsor frame for TOKYO MX and BS11, but rarely only BS11 has a short sponsor frame. There is also a program).
    29. ^ In the first place, the Japan Racing Association is the organizer of the Japan Racing Association, but the organizers of other public competitions such as local horse racing, bicycle racing, boat racing, and auto racing are all office work composed of local public organizations or local public organizations. It ’s a union,Japan Motor Boat Race Event,JKAEtc. are not the organizers.
    30. ^ https://inspiration-hack.com/social-distance-logo/
    31. ^ In TV Asahi, a series of Toei special effects frames, "Heisei Kamen Rider Series』\ Initial in the frameColumbiaMusic production work ("Kuuga"as well as"Agito』), The actors and voice actors who starred and appeared as guests were reading the spots.
    32. ^ However, in June 2003,2013Was scheduled to be broadcast in mid-August in August 8, when production was discontinued due to the epidemic of the new coronavirus. However, it is unknown in what form it was planned to be produced and broadcast. ) Live broadcast, respectively2017と2018In September,2019Was broadcast in November respectively.
    33. ^ However, in 2017 and 2018, except for some corners, pre-recorded ones will be broadcast.In 2020, 2021 and 2022, the production itself was canceled due to the spread of the new coronavirus infection.
    34. ^ Regarding the custom display, there are many specifications that change to the standard time setting while sending the provided credits and return to the custom display after the sending is completed.
    35. ^ There is also a pattern in which it is not sent by its own station and is hidden during the provision space (the key station is being displayed).
    36. ^ Like japanLogo typeThe notation in is that of the production cooperation sponsor,End creditIt is swept away at the beginning of.

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