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📢 | ~ Edge Technology Comprehensive Exhibition to Accelerate DX Social Implementation ~ ET & IoT West 2022 “…

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-Edge Technology Comprehensive Exhibition to Accelerate DX Social Implementation- "..." at ET & IoT West 2022

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Wikipedia related words

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Public Relations

Public Relations(English: public relations; PR) Is an activity to build and maintain a desirable relationship between the subject and the public.[1].

Individuals and organizations (Country-Company-GroupEtc.) to various people in societyStakeholdersHave as.It is essential to build good relationships with them in order to achieve the goals of individuals and organizations.This public (public) Against情报・ A desirable relationship while communicating and accepting opinions in both directions (Relations) Is public relations[2].

A concept that includes public relations or public relations activities aimed at gaining understanding and trust in oneself, oftenInitials"PR (PR)” and “PR activities”.


Traditionally, "public relations" in Japanese was a concept that was limited to intermittent and occasional "public information" as translated into public information, but today the term "public relations" is almost the same as public relations. It is often used synonymously.

For example, in the case of companies, Public Relationsconsumer, Employees and their affiliates, distributors, suppliers' suppliers,Shareholder,a creditor,bankSuch as金融Relationships, government agencies, educational institutions, and everything elseStakeholdersCan be the target of the activity.

In the regulations adopted by the International Association of Public Relations (IPRA) in 1978, the need for mutual understanding through interactive communication on public relations is emphasized,CompanyIt seeks counseling to management and the role of policy coordinating actions to contribute to the side's coordination concept.

As another definition,

Public Relations contributes to the mutual understanding of various organizations and institutions so that a multidimensional society can make decisions and function more effectively.It also contributes to public and private policy coordination.In addition, Public Relations serves various organizations and organizations in our society.In order for these groups and organizations to achieve their goals, they must foster effective relationships with the public, that is, society as a whole, in different fields such as employees, members, customers, local companies, and shareholders.
Official Statement of the American Public Relations Association (1982)
Public relations is a management function that builds and maintains mutually beneficial relationships between an organization and the public that influences its survival.
Systematic Public Relations 10th Edition
Public relations public refers to the general public, but the target changes depending on the purpose set by the organization.For example, in the case of an initial public offering, Investor Relations (IR), in relation to the community, in the case of community relations, in the case of deregulation to the government, the target changes depending on the purpose, and the strategy for fostering that relationship The content also changes.In this way, individual publics selected from various publics are targeted, and the total relationship (relationships) with them is called public relations.

Public Relations (PR) is a relations activity based on "interactive communication" and "self-correction" supported by "ethics" that allows individuals and organizations to achieve their goals and objectives in the shortest distance. be
Takashi Inoue, Public Relations

And so on[3].

Specific PR activities

  1. Survey of opinions or attitudes of each related group
  2. Correcting aspects that are considered to be unfavorable
  3. Further promote what is considered desirable

Types of PR activities

"Public" barrelStakeholdersThere are various types of[4]..Examples of PR subtypes corresponding to each are as follows.

Table. Public Relations by Target
Investor Relations(IR)Investor-Securities analyst
Mass media
Administrative agency-Local government
Community-NPO corporation
Other companies in the same industry

OtherIndustry groupAll stakeholders are subject to PR.

The classification focusing on the method is as follows.

Marketing Public Relations

(British: Marketing Public Relations, MPR) is a PR that occurs between a company and the public through a specific product or service.Disclose information such as the value that a company's products and services bring to users and society on its own website (rather than presenting it through paid advertisements), and build a relationship between the public and the product, brand, or company.Since it is directly linked to product purchase (selling), it can be said to be a type of sales promotion / promotion or marketing method.[5].

Department in charge of PR activities

PR activities are often done in Japanese companiesGeneral Affairs Department(Or the public relations section in the general affairs department) is in charge.

Public Relations (PR) Department/University with courses


[How to use footnotes]
  1. ^ "Public Relations is the way of thinking and action to create a desirable relationship between an organization and the people (individuals / groups) that surround it." Keiko Komahashi "What is Public Relations?'Japan Public Relations Association. 2021-08-07 Viewed.
  2. ^ "Public relations / public relations is" management of building and maintaining relationships. "Various social organizations such as companies and government agencies communicate with stakeholders (interested parties) in a two-way manner and provide information within the organization. It can be said that it is a management that builds a good relationship and continues while trying to self-correct by feeding back. "Keiko Komahashi"What is Public Relations?'Japan Public Relations Association. 2021-08-07 Viewed.
  3. ^ The original work of Systematic Public Relations has been published in 1952 editions from the first edition in 2008 to 10. Effective Public Relations, also known as the PR bible in the United States.
  4. ^ "Stakeholders surrounding a company include consumers, shareholders / investors, employees, government agencies, financial institutions, local residents and business partners. From product information to consumers to internal public relations for employees, It is required to share information with various stakeholders, including IR (Investor Relations) for shareholders and investors, and build mutual trust. "Keiko Komahashi"What is Public Relations?'Japan Public Relations Association. 2021-08-08 Viewed.
  5. ^ "Public relations and marketing methods to promote the necessity of products and services and contributions to society so that not only the company's products and services and corporate activities but also the existence of the company itself will be liked." Japan Public Relations Association. "MPR (Marketing Public Relations)Viewed 2021-08-08.

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